Presenting Ralli - The Digital Donation Collective
Whilst working with the team at B-Reel I worked on the new brand identity for Ralli; an app that enables you to easily find charities that you believe in and begin supporting them within seconds, by giving a small monthly donation directly from your phone.
Ralli is a movement for good, reinventing donations for the digital age and opening up a new way of giving. When we Ralli together for a cause, many small donations can add up to big change. With Ralli, you simply choose a charity and then choose to give either £0.50, £1.50 or £3.00 per month.
Donations are simply added to your phone bill at the end of the month and passed it on to your chosen charity. It may not sound like a lot, but when we Ralli together, many small donations add up to big change.
I was the lead designer on the new brand identity and was responsible for creating the new logo system, setting the brand typography, colour palettes, product iconography and the brand book.