Sony Mobile

The Lucky Machine

I worked with Haygarth advertising agency to design an interactive in-store retail experience for Sony Mobile.

The Lucky Machine is a 32" touch screen experience installed inside selected Three stores which feature as part of the 'Wall of Wow' campaign – a retail space showcasing some of Sony's history and engaging customers through various in-store digital and offline experiences.

Customers pull a physical lever located next to the 32" touch screen device which then activates the spinning wheel - once the wheel stops spinning the customers are then presented with a free daily prize. I designed all screens of the app including the visual design of the interactive wheel.