WeFarm

WeFarm is a peer-to-peer communication service to help farmers improve their livelihoods

I worked with Interaction Design Director Andy Moore at Else on the visual and interaction design of WeFarm.

I developed the global design language and new core areas of the responsive web app such as the home page, onboarding and the translator test centre which will be used by farmers and translators to improve the livelihoods of people across the globe.

WeFarm was awarded as one of the 10 finalists for the 2014 Google Impact Challenge.

With 60% of people without internet access across the globe, most farmers are unable to access information that could transform their livelihoods.

We worked with Cafédirect Producers’ Foundation to design WeFarm, which uses basic mobile phones to allow farmers to share ideas and crowdsource innovative solutions across continents and languages. The technology has already helped a farmer in Peru, who could no longer afford fertilizer, to receive a fully translated recipe from a Kenyan farmer for a low cost organic alternative.

In the next three years, WeFarm will create a more robust and secure system that will help to empower five million smallholders with the information needed to take action. It will enable them to improve their farming practices, with the goal of lifting their families and communities out of poverty, and improving food security globally.