I work across product, UX, brand and engineering to align teams around the end-to-end customer journey — particularly where adoption is inconsistent, growth has stalled, or brand promise and product reality are misaligned.

I’ve led teams in founder-led startups, scale-ups and global organisations, bringing clarity, pace and commercial focus to complex product environments.

I take on full-time leadership roles, interim or contract engagements, and fractional executive positions depending on the challenge.