Tommy Toner

Redefining the Jaguar brand experience

Whilst working at Imagination I worked on a number of projects for Jaguar, helping them re-imagine the digital experience at international car shows.

I designed a number of different interactive touch screen experience’s which are featured on 32″- 42″ touch display’s at international auto shows in Geneva, New York & Beijing. This project was delivered simultaneously with the work I completed for Land Rover, transforming Jaguar Land Rover's digital offering on their flagship stands.

Subtle animation and visual effects are used to encourage visitors to engage with the screens. The experiences then allow users to explore more information on the flagship vehicles, watch video content and register interest in the Jaguar brand. The experiences have increased engagement and allow Jaguar Land Rover to capture potential customer data efficiently and unintrusively.